Authenticity is hard. It's scary. And for most people, it doesn't come natural. What does come naturally is the path of least resistance.
Being authentic means doing scary stuff. It means putting yourself out there and being willing to live with the consequences. It means getting hurt, rejected, and at times, overlooked.
Authenticity, real authenticity, is a developed skill. It doesn't come naturally, but the good news is, it's available to those who choose to be courageous.